LAUDA DR. R. WOBSER GMBH & CO. KG announces the expansion of the areas of responsibility of two executives. Effective July 1, 2025, Felix Heinrich-Bignasse will take over as the new Director Global Sales, assuming overall responsibility for the worldwide sales activities of the leading supplier of temperature control devices and systems. At the same time, Enrico Bossart will expand his responsibilities and, as Director Product Management & Service, will also be responsible for the central service division of the global market leader for precise temperature control.
The bundling of responsibilities will strengthen global customer-focused activities, further consolidate the market position and open new growth opportunities. In his new role, Felix Heinrich-Bignasse will be responsible for global sales activities for the entire range of services and will take over regional sales in addition to key account management. Enrico Bossart will be responsible for service in addition to his previous tasks in product management, including product marketing. This will achieve even closer integration between innovative services and service products and customer support. Digital service and sales via e-commerce solutions play a particularly important role here.
Dr. Gunther Wobser, the President & CEO who is responsible for customer activities, temporarily headed both departments himself. He praised the achievements of both executives: “In Felix Heinrich-Bignasse and Enrico Bossart, we have two proven leaders who have both demonstrated their skills over the past six years. The expansion of their areas of responsibility is recognition of their achievements to date and will further strengthen our market position.”
Felix Heinrich-Bignasse holds a degree in industrial engineering and studied at the University of Würzburg-Schweinfurt. He also holds a master's degree in International Business and Export Management from the University of Krems in Austria. Heinrich-Bignasse joined LAUDA in April 2019, initially working as Sales Specialist OEM. In February 2021, he became Acting Sales Manager OEM, and in March 2022, he was appointed as Director Key Account Management. His appointment to this management position marked his promotion to the executive board. His achievements to date include the successful establishment of key account management and sales responsibility for plant engineering. In his new role as Director Global Sales, Heinrich-Bignasse will drive forward international expansion and intensify cooperation with the regional sales teams.
Enrico Bossart studied International Technical Management at the Mosbach Cooperative State University. He then worked in product management at a leading German manufacturer of industrial measurement technology. The graduate engineer has been successfully strengthening the LAUDA team as Director Product Management since April 2019. On March 1, 2022, he was appointed Division Manager and joined the management team. His achievements to date include the implementation of the 5-year best-warranty and the successful launch of the new LAUDA Universa product line. With the assumption of responsibility for service, Bossart will use his extensive product knowledge to develop innovative service solutions and further increase customer satisfaction.
With this restructuring, LAUDA is bundling responsibilities in sales and service and expects to increase sales in the service area through new initiatives. With these personnel decisions, LAUDA is optimally positioned for future challenges in the market and underscores its confidence in its own management.
