At the analytica 2018, LAUDA will present a completely new brand presence and its extensive portfolio of temperature control units, including the compact and powerful cooling circulation thermostats of the LAUDA PRO product line.
Fair appearance of the world market leader for temperature control technology inspires with a new brand appearance
At this year's analytica, the International Trade Fair for Laboratory Technology, Analysis and Biotechnology, the world market leader for temperature control technology presents itself for the first time in a new guise. The completely redesigned trade fair appearance is an expression of the new LAUDA Corporate Design. At the trade fair, the company is presenting its portfolio of modern temperature control technology, including the latest circulation thermostats from the PRO line.
Fair appearance of the world market leader for temperature control technology inspires with a new brand appearance
At this year's analytica, the International Trade Fair for Laboratory Technology, Analysis and Biotechnology, the world market leader for temperature control technology presents itself for the first time in a new guise. The completely redesigned trade fair appearance is an expression of the new LAUDA Corporate Design. At the trade fair, the company is presenting its portfolio of modern temperature control technology, including the latest circulation thermostats from the PRO line.
In Hall B2, Booth 502, trade visitors will experience ›360° THE ENTIRE SPECTRUM OF PERFECT TEMPERATURE CONTROL‹ on 108 square meters. Under this title, LAUDA combines all equipment lines from water baths to process thermostats of the Integral XT series. LAUDA presented its comprehensive new brand image at the end of 2017, placing the internationally used degree sign for temperature measurement with a red-blue color gradient at the heart of the brand's presence. The confident claim °FAHRENHEIT. °CELSIUS. °LAUDA conveys that LAUDA is the partner for precise temperature control.
The new brand presentation, which will be presented to the trade public for the first time at analytica 2018, was created in close cooperation with the renowned Munich agency Martin et Karczinski. »The new brand image implements our LAUDA mission statement in a modern, visual form,« explains the President and CEO, Dr. Gunther Wobser. »The logo unambiguously highlights the company's core competence - the development of intelligent and innovative temperature control solutions for virtually every application - and underscores our claim to be the world's leading provider of accurate temperature control with liquids«, Dr. Gunther Wobser continues.
Professional temperature control for a variety of applications
This year special attention will be given to the new PRO cooling circulation thermostats with cooling capacity up to 1.5 kW and temperatures from -90 to 200 °C. The models RP 290 E and RP 290 EC with a cooling capacity of 0.8 kW are ideal for external low-temperature applications. The models RP 250 E and RP 250 EC offer almost doubled cooling capacity with 1.5 kW. Typical applications include the testing of automotive batteries in electromobility and applications in other areas where rapid temperature changes are required. The LAUDA PRO devices all have a detachable control unit in the versions Base or Command Touch. The latter is equipped with a 5.7 inch touchscreen that allows touch, wipe and zoom operation even with gloves.
Another highlight of the LAUDA fair appearance is the LAUDA LOOP. The compact and versatile temperature control unit works completely without any refrigerant. The cooling capacity of 4 to 80 °C is achieved by the circulation thermostat using Peltier technology. Thus, the LOOP is an energy-saving, environmentally friendly addition to the LAUDA portfolio and thanks to its small dimensions, finds its place almost everywhere.
Well prepared for the future
The LAUDA Group generated total sales of around EUR 80 million in the 2017 financial year, with LAUDA DR. R. WOBSER GMBH & CO. KG headquartered in Germany alone accounting for EUR 60 million. A total of 430 employees work at the location in Lauda-Königshofen and the twelve foreign subsidiaries.
One topic that the family-owned company is intensively investigating is digitization. »Digitalization is changing people and work alike and will continue to gain momentum with the establishment of Big Data or Artificial Intelligence,« Dr. Gunther Wobser explains. »We want to actively shape the digital transformation in our industry. The newly founded LAUDA Innovation Lab, based in Silicon Valley, will support us in this regard as a source of inspiration from the world's most important location for the IT and high-tech industry.« In order to further advance digitalization within the LAUDA Group, the headquarters in Lauda-Königshofen created an independent digital division at the beginning of the year. This sees the family-owned company well prepared for the digital transformation and the associated challenges.
About LAUDA
We are LAUDA - The world leader in precise temperature control. Our constant temperature equipment and heating and cooling systems are at the heart of many applications. As a full-service provider we guarantee the optimum temperature in research, production and quality control. We are the trusted partner, particularly in the fields of automotive, chemical/pharmaceutical, semiconductor and laboratory/medical industries. For over 60 years we have been inspiring our customers with our competent consulting and innovative, environmentally friendly concepts. Every day – globally.
The new LAUDA PRO RP 250 EC low temperature circulation thermostat offers a very high cooling capacity of 1.5 kW, a heating capacity of 2.5 kW and a working temperature range of -50 to 200 °C. It is suitable for extremely dynamic heating and cooling applications involving rapid temperature changes.
New low temperature circulation thermostats for a maximum cooling capacity of 1.5 kW and temperatures as low as -90 °C
The LAUDA PRO has been inspiring users with specific temperature control requirements since 2016. LAUDA has now extended its PRO portfolio to include two new low temperature circulation thermostats designed for the specific requirements of test benches, reactors, climatic chambers and distillation plants in the chemical, pharmaceutical, biotech, mineral oil, automotive and electrical engineering industry.
New low temperature circulation thermostats for a maximum cooling capacity of 1.5 kW and temperatures as low as -90 °C
The LAUDA PRO has been inspiring users with specific temperature control requirements since 2016. LAUDA has now extended its PRO portfolio to include two new low temperature circulation thermostats designed for the specific requirements of test benches, reactors, climatic chambers and distillation plants in the chemical, pharmaceutical, biotech, mineral oil, automotive and electrical engineering industry.
With a temperature range of -90 to 200 °C and a cooling capacity of 0.8 kW, the RP 290 E and RP 290 EC low temperature circulation thermostats are ideal as a substitute for dry ice in external low-temperature applications, for monitoring organometallic reactions, for determining pour and cloud points during mineral oil analyses and as a cooling source for Brookfield tests, to name but a few examples. The new RP 250 E and RP 250 EC models offer a cooling capacity of 1.5 kW, almost twice the capacity of the RP 245 (0.8 kW), which was previously the most powerful LAUDA PRO low temperature circulation thermostat – with the same space requirements. They are the first choice for static temperature control tasks that require a high cooling capacity and involve extremely rapid temperature changes within a range of -50 to 200 °C. Typical application areas include reaction monitoring in the chemical and pharmaceutical industries as well as long-term temperature tests, function and stress tests, climate simulations and battery tests in the electric mobility sector. All new devices have a heating output of 2.5 kW. A minimum filling volume of 2.4 liters and an additional expansion volume of two liters serve as a buffer to counteract thermally induced volume expansion, even on larger consumers. The standard use of natural refrigerants and a powerful, adjustable pressure-suction-pump round off the range of technical equipment together with a hybrid cooling system that cools the air of the refrigerating machine and simultaneously allows water cooling to reduce the dissipation of heat into the environment.
All LAUDA PRO devices are fitted with a detachable, intuitively operated control unit: The Base model provides a bright, high-contrast display OLED display with softkeys, while the Command Touch operating unit (all model variants with additional letter ›C‹) offers individual programming, password-protected user management and a USB interface for data exports. The bright 5.7 inch touch screen can even recognize the touch, swipe and zoom gestures of users wearing gloves – a valuable benefit in the laboratory.
About LAUDA
We are LAUDA - The world leader in precise temperature control. Our Constant temperature equipment and Heating and cooling systems are at the heart of many applications. As a full-service provider we guarantee the optimum temperature in research, production and quality control. We are the trusted partner, particularly in the fields of automotive, chemical/pharmaceutical, semiconductor and laboratory/medical industries. For over 60 years we have been inspiring our customers with our competent consulting and innovative, environmentally-friendly concepts, anew every day – globally.
The new LAUDA brand image
The new LAUDA logo
New brand image for LAUDA
An important milestone for the future
LAUDA is a global leader in precision temperature control in medical technology, material testing, bio-technology, laboratories, research and production. A new corporate design is intended to portray the uncompromising quality and comprehensive expertise of LAUDA all over the world. The company image has been completely overhauled by Munich branding agency Martin et Karczinski adequately to represent LAUDA’s market position, reinforced by outstanding innovation.
An important milestone for the future
LAUDA is a global leader in precision temperature control in medical technology, material testing, bio-technology, laboratories, research and production. A new corporate design is intended to portray the uncompromising quality and comprehensive expertise of LAUDA all over the world. The company image has been completely overhauled by Munich branding agency Martin et Karczinski adequately to represent LAUDA’s market position, reinforced by outstanding innovation.
The core of the new brand identity is the recently developed word/image logo, together with a new claim. The logo consists of the degree character (°) used internationally for temperature measurements in a red/blue color gradient. The core expertise of the company “Development of closed systems for controlling cold and hot temperatures” is imparted visually and intelligently, and is easy to understand. The new claim, “°FAHRENHEIT. °CELSIUS. °LAUDA.” also reinforces this. In a timeless and confident manner, the message conveys that LAUDA is the partner for precision temperature control thermostating.
In order to ensure a degree of consistency and integrity in all company communication, the new color scheme and visual language are heavily influenced by the word/image logo. Accents in the primary colors of red and blue create an unmistakable tonality for the LAUDA brand, while relevant image content is emphasized with a sharp focus. The new visual language reinforces the brand values: “focused” and “comprehensible”. Noble ice gray in the typography creates a consistent, progressive style.
The new LAUDA corporate design is intended to lay the foundations for a successful future.
The LAUDA LOOP circulation thermostat operates within the 4 to 80 °C range using the latest Peltier technology. The two air-cooled devices, L 100 and L 250, have a cooling capacity of 120 and 250 Watts.
The LAUDA LOOP can be used for the most varied of applications in laboratories, thanks to its small size and low weight. The menu-driven interface is navigated using three keys, and is displayed on a bright, high-contrast OLED screen.
The thermoelectric circulation thermostat for quality assurance
The new, innovative LOOP L 250 thermoelectric circulation thermostat by LAUDA is proving its performance as an elegant all-rounder in quality assurance at VACUUBRAND. VACUUBRAND GMBH & CO. KG, from Wertheim, Germany, manufactures the most comprehensive range of vacuum generation, vacuum measurement and vacuum control products worldwide for coarse and fine vacuums in laboratories.
The thermoelectric circulation thermostat for quality assurance
The new, innovative LOOP L 250 thermoelectric circulation thermostat by LAUDA is proving its performance as an elegant all-rounder in quality assurance at VACUUBRAND. VACUUBRAND GMBH & CO. KG, from Wertheim, Germany, manufactures the most comprehensive range of vacuum generation, vacuum measurement and vacuum control products worldwide for coarse and fine vacuums in laboratories.
When certain workpieces are measured for dimensional accuracy during quality assurance, the temperature must remain constant to ensure comparability. Since the ambient temperature in the production hall varies considerably at different times of the year, the measuring equipment and workpieces are maintained at a constant temperature of 19 °C on a copper plate with water flowing through it. For this purpose, the LAUDA LOOP L 250 is switched on via an external timer at five am to pre-heat the plate. The device is switched off automatically at six pm. "The LOOP meets our requirements perfectly," says Martin Scheurich, who is responsible for technical services at VACUUBRAND. "It is extremely compact and works without any refrigerant whatsoever – that saves us a lot of technical testing, which would otherwise be necessary". The device is less maintenance-intensive and highly energy-efficient; even though it runs for 13 hours per day." The LAUDA LOOP has been available on the market since spring 2017, making it the most recent product development from LAUDA in Lauda-Königshofen. This external thermostatic circulator was developed for the requirements of modern laboratory work processes: The highly flexible thermoelectric circulation thermostat accurately maintains a constant temperature between 4 and 80 °C. The air-cooled LAUDA LOOP is ideal for laboratories with limited space, thanks to its compact design and low noise emissions, whilst still achieving impressive cooling performance. The smaller version, the L 100, has an output of 120 Watts at 8 kilogram, while the larger L 250 offers 250 Watts at 12 kilogram. With the LAUDA LOOP, LAUDA is the first leading manufacturer of thermostatic circulators to employ Peltier technology without the use of refrigerant. This provides benefits in operation and maintenance, in safety of the work processes and the environment. The LAUDA LOOP is used primarily in laboratory applications in a wide variety of industries: from bio-technology to life sciences, as well as the chemical industry, pharmaceuticals and medical technology, and even production.
About LAUDA
We are LAUDA - The world leader in precise temperature control. Our Constant temperature equipment and Heating and cooling systems are at the heart of many applications. As a full-service provider we guarantee the optimum temperature in research, production and quality control. We are the trusted partner, particularly in the fields of automotive, chemical/pharmaceutical, semiconductor and laboratory/medical industries. For over 60 years we have been inspiring our customers with our competent consulting and innovative, environmentally-friendly concepts, anew every day – globally.
As part of the World Jour Fixe, Managing Director Dr. Gunther Wobser opens the new LAUDA Academy.
A reason to celebrate – after the official opening of the LAUDA Academy all employees were invited to a summer barbecue on the company premises.
True to the motto of "lifelong learning", the new LAUDA Academy was officially opened in July as part of the annual World Jour Fixe together with the business managers of LAUDA’s twelve foreign subsidiaries and the management and employees of our headquarters in Lauda-Königshofen. In addition to in-house training and customer training, core elements of LAUDA’s new field of activity are cooperation and networking with colleges, universities, associations and other institutions, as well as further exploration of topics such as health, nutrition and work-life balance.
True to the motto of "lifelong learning", the new LAUDA Academy was officially opened in July as part of the annual World Jour Fixe together with the business managers of LAUDA’s twelve foreign subsidiaries and the management and employees of our headquarters in Lauda-Königshofen. In addition to in-house training and customer training, core elements of LAUDA’s new field of activity are cooperation and networking with colleges, universities, associations and other institutions, as well as further exploration of topics such as health, nutrition and work-life balance. "The LAUDA Academy will prepare us to meet future challenges and support us in recognizing your potential," said Dr. Gunther Wobser, managing director of LAUDA – which celebrated its 60-year company anniversary last year – as well as the conceiver and initator for the company’s in-house academy. "The confidence that future issues will present us with more opportunity than uncertainty can only develop if these issues as well as proposed solutions are known," he emphasized in his opening speech. This will be the essential task of the academy, which the managing director also referred to as the cornerstone for future development.
Dr. Gunther Wobser named digitization as a particularly crucial challenge and task in general, and for LAUDA especially. "We live in a time in which digitalization, in particular is changing the world of work and business, reaching into all areas of business with increasingly rapid cycles of change," the managing director explained. This results in all our employees as well as our managers living in a field of tension between "normal terrain" and the challenge of being open to new and ever more rapid developments. There is no alternative to change. Even if this is not easy for some, everyone can manage it. "To do this, we require knowledge and skills," he stressed. The LAUDA Academy aims to not only prepare employees for the future, but also to make the company attractive to prospective employees and future applicants. Through this, the company also displays its intention to develop its role as a world market leader as well as its awareness of its responsibility for the region, emphasized Dr. Gunther Wobser. "The main thing now is to fill the academy with life," he pointed out. It is important to include all levels of the company, as far as possible. A taste of what might be offered under the roof of the LAUDA Academy was, firstly, an informative, exciting and entertainingly pointed lecture by Niels Pflaging, consultant and lecturer, on "Modern forms of organization in companies" and “The future of work". Secondly, a workshop developed together with the Jeunesses Musicales Germany, created a greater awareness and understanding of the interaction of voice and personality. Among other things, this workshop explored the art of self-presentation, for instance through expression and nuances of the voice – whether in discussions with colleagues or in team meetings, conversations with customers or during a presentation in front of an audience. Head of the LAUDA Academy is Matthias Mohr, who was already part of the extended management team at LAUDA as a project manager for LAUDA heating and cooling systems from 2002 to 2012, as well as being the deputy head of the business division of that sector from 2009 to 2012. In concept development and organization, he works closely together with Kirsten Schumacher, who has been working for the company for three years. They have both completed several training and advanced training courses in the fields of coaching, employee development and learning concepts, among others, and have worked extensively in these areas. "Expert knowledge acquired through training, study and professional experience is very often out of date after only a few years," says Matthias Mohr. In addition, organizations and world market leaders such as LAUDA in particular, have to respond and adapt to constantly changing customer requirements and market conditions ever faster and with ever more flexibility. "This is why individual further training and continued learning on the part of the employees is essential," Dr. Gunther Wobser and Matthias Mohr are convinced.
