The LAUDA trade fair stand at analytica 2024 © Foto Besserer
The world market leader achieves contacts on par with pre-pandemic levels, thanks to innovative highlights
This year’s analytica 2024 broke all records – both in terms of visitor numbers and international participation, as well as the atmosphere on the trade fair grounds in Munich. The four-day trade fair was a big success for LAUDA DR. R. WOBSER GMBH & CO. KG, the world market leader in precise temperature control.
From April 9 to 12, analytica 2024 – the world’s leading trade fair for laboratory technology, analytics and biotechnology – exceeded all the previous year's figures with an impressive 1,066 exhibitors from 42 countries and around 34,000 visitors from 117 countries. These figures were also reflected in LAUDA's positive trade fair result. The company’s impressive stand attracted numerous visitors and its customer contacts were 20 percent higher than the last analytica in 2022. The number of registered contacts was even 10 percent higher than the last pre-pandemic trade fair in 2018.
“We are proud and satisfied with the encouraging response that our new products, Universa and Mobifreeze, and digital services, such as our Command app, have received at analytica 2024,” summarizes Dr. Gunther Wobser, President & CEO of LAUDA. “With numerous visitors and plenty of concrete inquiries, the highly anticipated analytica has delivered a vital impetus for us and the whole industry during economically challenging times.”
New bath thermostats, portable ultra-low-temperature chest freezers and digital products from LAUDA
The specialist audience was impressed by LAUDA’s innovations for the digital and sustainable laboratory of the future. Alongside the world’s first battery-powered Mobifreeze ultra-low-temperature chest freezer, which revolutionizes the transport of active medical substances – such as temperature-sensitive vaccines – the family company also presented new bath thermostats from the LAUDA Universa series of networked devices, which represent flexibility and efficiency in laboratory settings. They feature a modular construction and are highly sustainable, thanks to the use of natural refrigerants. Visitors also showed a great deal of interest in the highlight podiums for the Integral and Variocool bestsellers, where they could control the devices using the Professional version of the LAUDA Command app and discover the benefits of remote maintenance and monitoring first-hand.
For trade media representatives, a separate press conference was held at the LAUDA stand, during which the company management and product marketing introduced the company’s new solutions and highlights and answered any questions.
LAUDA is already eagerly anticipating ACHEMA, which will take place in Frankfurt am Main from June 10 to 14, 2024, and where LAUDA will one again present itself at the world’s biggest trade fair in the process manufacturing industry for chemical technology, process engineering and biotechnology.
There were satisfied faces all round at the official inauguration of the Laudaplatz bus stop, from left to right: Dr. Gunther Wobser, President & CEO of LAUDA, Thorsten Haas, Managing Director of the Verkehrsgesellschaft Main-Tauber mbH, Hubert Segeritz, Deputy Mayor of Lauda-Königshofen, Christoph Kraus, Head of Business Development for Lauda-Königshofen, and Dr. Mario Englert, Managing Director of LAUDA. © LAUDA
New Laudaplatz bus stop officially inaugurated
In a trailblazing step towards promoting sustainable modes of transport and commuting, LAUDA DR. R. WOBSER GMBH & CO. KG, the world market leader in precise temperature control, has officially inaugurated the new Laudaplatz bus stop, together with local partners.
The ceremony marked a milestone in the company’s efforts to enable climate-conscious commuting by public transport for its employees and to underscore its commitment to protecting the climate. Dr. Gunther Wobser, President & CEO of LAUDA, emphasized the importance of the initiative: “Our mission to integrate sustainability in every aspect of our business activities has reached a new high point. The new bus stop directly on the doorstep of our company is more than just infrastructure. It is a symbol of our commitment to the future and proof that we are actively putting climate protection into practice.”
The bus stop connects LAUDA directly to the local public transport network, run by the Verkehrsgesellschaft Main-Tauber mbH (VGMT), which significantly improves the accessibility of the company headquarters for employees who don’t have their own vehicle. As a result, commuters and visitors from the Main-Tauber district and the neighboring city of Würzburg can conveniently reach the company by public transport in an eco-friendly way. The buses on lines 942, 943 and 945 serve the Laudaplatz bus stop at intervals that are optimally coordinated with the company’s work schedule. For spontaneous trips outside these times, it’s possible to call a taxi. The Laudaplatz bus stop and the connection to the public transport network is yet another building block in LAUDA’s comprehensive sustainability strategy. This commitment is evident in the company’s certification in accordance with the ISO 14001 environmental management system and its ambitious goal to be fully carbon-neutral by 2030, among other things.
“At a time in which overcoming climate change requires us all to act, we are delighted by the construction and launch of the Laudaplatz bus stop,” says Dr. Mario Englert, Managing Director of LAUDA, highlighting its significance. “It is another small but important step towards minimizing our ecological footprint and rethinking mobility in our promising local area. The bus stop is also a plus point for us in terms of attracting skilled workers from the wider surroundings and the neighboring metropolitan region.”
In 2023, LAUDA already took on a pioneering role in the promotion of sustainable modes of transport with the introduction of a carsharing service for employees using electric company and, as well as the JobRad bicycle leasing service, now offers yet another environmentally friendly means of traveling to work. What’s more, the new bus stop is a visible testimony of the successful collaboration between LAUDA, the Lauda-Königshofen city administration and the VGMT. The integrative approach that led to its realization shows what can be achieved through collective effort and the willingness to innovate. Thorsten Haas, Managing Director of the VGMT, Hubert Segeritz, Deputy Mayor of Lauda-Königshofen and Christoph Kraus, Head of Business Development for Lauda-Königshofen, participated in the inauguration ceremony.
From left to right: Andreas Aiblinger, Head of DACH Sales and Service of LAUDA, Dr. Mohatmed Becker, Head of Sales Field Service Germany of LAUDA, Johannes Mieth, Managing Director of Mieth GmbH Labor- und Messtechnik, and the President and CEO of LAUDA, Dr. Gunther Wobser. © LAUDA
Reliability and growth recognized
LAUDA DR. R. WOBSER GMBH & CO. KG, the world leader in precise temperature control, has presented Mieth GmbH Labor- und Messtechnik with the LAUDA Honor Award as the »Most successful regional representative in 2023« for its consistent sales success and resilient growth over the past year.
Mieth has made remarkable progress since its foundation by Klaus-Peter Mieth in 1990. The sales agent was transformed into a GmbH with a total of three employees in 2001. The company was successively developed both geographically and organizationally in the years that followed. Despite the premature death of Klaus-Peter Mieth in 2010 at the age of only 53, the company has continued on its successful course under the management of his son Johannes Mieth and has grown even under difficult market conditions. Today Mieth GmbH is an established and professional sales partner of LAUDA with nine employees.
Started as a sales agent for Saxony, the company has developed into a permanent and reliable fixture in the LAUDA sales strategy and also looks after the territories of Berlin, Brandenburg and Mecklenburg-Western Pomerania in the meantime. Mieth GmbH was honored by LAUDA as the most successful sales agent in Germany in 2006 and 2017– a confirmation of the constant adaptation to market changes and the pursuit of improved customer service. Mieth GmbH generated impressive sales of more than two million euro in 2023, which is attributable to a healthy trading business as well as comprehensive services such as the repair, maintenance and testing of laboratory and measuring technology. The company also follows carefully directed long-term strategies with a view to sustaining its success.
»This new award is a confirmation of our work. It's the result of our systematic customer-oriented approach and our professional team, which I'm extremely proud of. The support and know-how of Stefan Kühn in the back office are indispensable and the performance of all the employees is a key success factor. Together, we will also do our best to offer our customers the best possible service in the future«, said the delighted managing director, Johannes Mieth, who accepted the Award in the presence of Andreas Aiblinger, Head of DACH Sales and Service, and the President and CEO, Dr. Gunther Wobser.
The business relationship between LAUDA and Mieth GmbH has developed into a real partnership over the years. Mutual respect and the shared goals of long-term cooperation and continuous improvement are at the forefront here. Dr. Wobser also confirmed this development: »Mieth GmbH has established itself as a reliable partner of LAUDA which shares our values and actively contributes to the further development of our company. I would like to congratulate Johannes Mieth and the entire team on this outstanding achievement and would particularly like to thank them for their long-standing and loyal partnership. It's a pleasure to work together with such a dedicated and resourceful partner like Mieth GmbH, and we look forward to continuing our shared success story.«
LAUDA presents innovations in temperature control technology for mobile use, laboratories, and pilot plants
analytica, the world's leading trade fair for laboratory technology, analysis and biotechnology, has been a fixture for LAUDA DR. R. WOBSER GMBH & CO. KG. This year, the world market leader for temperature control devices and systems will be presenting its product portfolio in six thematic application areas and demonstrating technologies for the present - equipped for the future.
Sample safety and exact temperatures down to -86 °C - also in cold chain logistics
In the field of (ultra) deep-freezing, LAUDA is presenting two solutions, one for storing and one for transporting sensitive samples. With the tried-and-tested Versafreeze range of devices, LAUDA provides freezers and chest freezers of various sizes that enable safe and validated storage at temperatures down to -86 °C. High-quality components and finely tuned technology ensure excellent temperature homogeneity and consistency, outstanding insulation properties, and constant sample safety.
With Mobifreeze, LAUDA presents the world's first mobile, battery-operated ultra-low temperature chest freezer. The actively cooled freezer has a powerful lithium iron phosphate ion battery that enables operation for up to four hours at -80 °C and up to 7 hours at -50 °C, independent of the mains. Delicate and temperature-sensitive substances can be transported safely and under validated conditions between -86 and -50 °C. The Mobifreeze is the reliable solution for intra- and road logistics without the need for dry ice or phase change materials and therefore without the usual challenges of safety and complex logistics planning. By simply switching between mains and battery operation, it can also be used as a hybrid solution, eliminating the need for risky relocations. LAUDA Mobifreeze revolutionizes cold chain logistics and makes frozen sample transport simple and safe.
Modular, sustainable, digital, and powerful: the universal bath thermostats
At analytica 2024, LAUDA is presenting an innovative, comprehensively digitalized, and reinvented portfolio of bath and circulation thermostats for the first time. The new LAUDA Universa device line includes three primary performance classes: Universa ECO, Universa PRO, and Universa MAX, which meet all requirements from low-cost entry-level devices to high-performance professional thermostats. The new range of appliances has a fully modular design; the control heads and baths can be flexibly combined. With bath volumes from 4 to 42 L and bath depths from 160 to 320 mm as well as cooling capacities of up to 1.5 kW and heating capacities of up to 3.6 kW, the ideal technical solution can be configured for every application and an optimum price-performance ratio ensured.
Sustainability was a premise in the design of the new appliance line. This is reflected in the high energy efficiency thanks to the speed-controlled compressor and modern refrigeration control, as well as in the natural refrigerants used across all appliance variants.
As with the LAUDA Integral and Variocool process thermostats, the Universa units will be fully digital. They have an integrated web server for monitoring and control via PC or mobile device, feature a wide range of factory interfaces and a modular interface concept for extended connectivity requirements, and can be used with digital LAUDA solutions such as LAUDA.LIVE and the LAUDA Command app. At the Universa highlight podium, analytica visitors can also gain insight into cloud-based monitoring and remote maintenance with LAUDA.LIVE, which offers numerous analysis and control functions. The LAUDA Command app can also be tried out in detail on other exhibits.
From sample preparation to consumer temperature control - LAUDA solutions for research and development
Reliable and precise temperature control solutions have been LAUDA's core competence for almost 70 years. In the area of research and development, a cross-section of the extensive portfolio will therefore be presented on two podiums at the trade fair. In the temperature control application area, cooling, heating, and calibration thermostats from the Alpha, ECO, and PRO lines will be on display, as well as the Microcool circulation chiller and the LOOP circulation thermostat with Peltier technology. Temperature ranges from -100 to 250 °C are covered here.
Water baths and shakers from the proven Hydro and Varioshake lines will be on display, especially for sample preparation. The Hydro H 20 SW shaking water bath, which is characterized by a load-independent, infinitely adjustable shaking movement with gentle start-up and a cooling coil installed as standard, will be shown as a representative of the wide range of water baths. Two variants of the Varioshake will be exhibited, underlining the versatility and variability of the line. Whether linear, orbital, or overhead shaking, the equipment line offers the right shaking motion for the application. This year, LAUDA will also be exhibiting the Proline PVL 15 see-through thermostat, a device that can be extended with measuring stands and cleaning units from LAUDA Scientific for precise viscosity measurement.
Scale-up and production scales - LAUDA process thermostats
LAUDA also offers the right solutions for production scales and high-performance classes. The Variocool and Integral line of process thermostats will be presented at analytica. The former are the tried and tested solutions for a moderate temperature range. Available in both air-cooled and water-cooled versions, they cover a temperature range from -20 to 80 °C and a cooling capacity of up to 10 kW. The expansion with different pumps and interface modules enables optimum adaptation to variable requirements in the process environment. They are suitable for the temperature control of single-use reactors or for the temperature control of buffer and nutrient solutions.
Process circulators from the Integral range cover a wide temperature range from -90 to 320 °C and are extremely powerful with a cooling capacity of up to 28 kW and a heating capacity of up to 24 kW. They are used in particular in laboratories and pilot plants for reaction control of chemical reactions and syntheses as well as for controlling scale-up processes. They are also highly future-proof with an intelligent interface concept and LAUDA.LIVE connectivity. An Integral IN750 XT will be exhibited, which is ideal for dynamic temperature control tasks and can be used for both pressure-sensitive consumers and applications with high hydraulic resistance thanks to its electronically controlled, magnetically coupled pump.
Remote monitoring and analysis - LAUDA Command (Professional) app
At the Integral and Variocool highlight podium, analytica visitors can get an insight into the LAUDA Command app (free of charge) and the extension to the LAUDA Command Professional app. The app offers numerous control, configuration, and analysis functions and can be used across all device lines. It can currently be used with Integral, Variocool, and Universa appliances, with other lines to follow. The LAUDA Command (Professional) app can be combined with any common operating system and can be used on both desktop and mobile devices, making working with temperature control units more flexible than ever.
LAUDA will be presenting its proven solutions and innovative highlights in Hall B1, Stand 504.
LAUDA Area Sales Manager Marco Hauser, Dr. Ralf Hermann, LAUDA Managing Director, Itzik Avni from Meshulam Avni & Son Ltd. and the President and CEO of LAUDA, Dr. Gunther Wobser (from left to right). © LAUDA
Sales Excellence and Market Diversification Key to Success
In February 2024, the Israeli LAUDA agency Meshulam Avni & Son Ltd. was honored with the prestigious LAUDA Award »Important agency with highest sales increase« for its unprecedented sales success. This marks the fourth time the company has received this honor, having previously been recognized in 2000 and 2006 for significant sales increases, and in 2007 for its long-standing partnership.
The current award recognizes the company's exceptional sales development compared to the previous year. It is noteworthy that the company has diversified its business under the leadership of Itzik Avni, son of the company founder. Outstanding growth was achieved in the industrial sector, with a particular increase in demand for testing and measurement technology for high-tech applications.
»Our long-standing, trusting partnership with Meshulam Avni & Son Ltd. has been the foundation of our success since 1970, the year I was born,« acknowledges Dr. Gunther Wobser, President and CEO of LAUDA. »The ability to strengthen existing customer relationships and at the same time open up new markets demonstrates the excellence and commitment of Itzik Avni and his team.«
An important milestone in the past year was the acquisition of Mobileye, a leading global provider of camera systems for autonomous driving, as a new customer. With this step, Meshulam Avni & Son has strengthened its position in the emerging market for autonomous vehicles. In addition to high customer satisfaction through first-class service, Itzik Avni places great importance on continuously developing the sales strategy. As part of the LAUDA strategy project 'Drive250', an experienced pharmaceutical expert, Ms. Gallit Melamed, was recently recruited as an additional sales representative. Despite the unforeseen challenges of recent months, Itzik Avni's team remains determined to continue and intensify its sales activities.
LAUDA congratulates Itzik Avni and Meshulam Avni & Son Ltd. on this well-deserved recognition and looks forward to a continued successful partnership.