After a five-year pandemic-related interruption, an Asia Sales Meeting of LAUDA DR. R. WOBSER GMBH & CO. KG, the world market leader for precise temperature control, took place for the first time again from April 15 to 19, 2024 in Da Nang, Vietnam.

Personally welcomed by Dr. Gunther Wobser, President & CEO of LAUDA, representatives from across Asia came together for the eighth edition of the Asia Sales Meeting to take part in training, courses and workshops. A total of 50 participants from Vietnam, India, China, New Zealand and other countries attended this important event.

In his welcoming speech, Dr. Wobser gave an update on LAUDA's business development and emphasized the importance of further cooperation in the context of the Drive250 strategy project. Other highlights were the presentations on new products, regulatory requirements and sales techniques. The upcoming launch of the LAUDA Universa appliance line and the world's first mobile, battery-operated ultra-low temperature chest freezer, Mobifreeze, attracted particular interest.

The event also provided an opportunity to recognize new and long-standing partners on the Asian market. Dr. Wobser, together with CSO Dr. Ralf Hermann, Dr. Thorsten Ebel, Director Area Sales International, Felix Heinrich-Bignasse, Director Key Account Management and Marco Hauser, Area Sales Manager Asia, presented the awards to those honored. Hazim Dawood, Mustafa Hazim and Yasmin Ghazi from The Specialization Company from Iraq received the award as “New agency with outstanding sales success”. Sandeep Sawant and his daughter Devaki Sawant from Sawant Process Solutions from India were honored with the award as “Long-time agency with continuous increase in sales during the last five years”.

The participants praised the excellent organization and the venue in Da Nang. Numerous constructive discussions took place during and after the official program, demonstrating the partners' commitment to LAUDA and their enthusiasm for future cooperation. In conclusion, Dr. Ralf Hermann and Marco Hauser emphasized their expectation that the knowledge gained will have a positive impact on concrete deals and new business.

“The 8th Asia Sales Meeting marks a significant milestone for LAUDA in Asia. The positive response and the intensive discussions underline the strength of our partnerships and the common pursuit of success,” summarizes Dr. Gunther Wobser.

With the successful conclusion of the meeting, LAUDA is now concentrating on the further implementation of its global strategies and is looking forward to new business in the Asian market.

This year’s analytica 2024 broke all records – both in terms of visitor numbers and international participation, as well as the atmosphere on the trade fair grounds in Munich. The four-day trade fair was a big success for LAUDA DR. R. WOBSER GMBH & CO. KG, the world market leader in precise temperature control.

From April 9 to 12, analytica 2024 – the world’s leading trade fair for laboratory technology, analytics and biotechnology – exceeded all the previous year's figures with an impressive 1,066 exhibitors from 42 countries and around 34,000 visitors from 117 countries. These figures were also reflected in LAUDA's positive trade fair result. The company’s impressive stand attracted numerous visitors and its customer contacts were 20 percent higher than the last analytica in 2022. The number of registered contacts was even 10 percent higher than the last pre-pandemic trade fair in 2018.

“We are proud and satisfied with the encouraging response that our new products, Universa and Mobifreeze, and digital services, such as our Command app, have received at analytica 2024,” summarizes Dr. Gunther Wobser, President & CEO of LAUDA. “With numerous visitors and plenty of concrete inquiries, the highly anticipated analytica has delivered a vital impetus for us and the whole industry during economically challenging times.”

New bath thermostats, portable ultra-low-temperature chest freezers and digital products from LAUDA
The specialist audience was impressed by LAUDA’s innovations for the digital and sustainable laboratory of the future. Alongside the world’s first battery-powered Mobifreeze ultra-low-temperature chest freezer, which revolutionizes the transport of active medical substances – such as temperature-sensitive vaccines – the family company also presented new bath thermostats from the LAUDA Universa series of networked devices, which represent flexibility and efficiency in laboratory settings. They feature a modular construction and are highly sustainable, thanks to the use of natural refrigerants. Visitors also showed a great deal of interest in the highlight podiums for the Integral and Variocool bestsellers, where they could control the devices using the Professional version of the LAUDA Command app and discover the benefits of remote maintenance and monitoring first-hand.

For trade media representatives, a separate press conference was held at the LAUDA stand, during which the company management and product marketing introduced the company’s new solutions and highlights and answered any questions.

LAUDA is already eagerly anticipating ACHEMA, which will take place in Frankfurt am Main from June 10 to 14, 2024, and where LAUDA will one again present itself at the world’s biggest trade fair in the process manufacturing industry for chemical technology, process engineering and biotechnology.

In a trailblazing step towards promoting sustainable modes of transport and commuting, LAUDA DR. R. WOBSER GMBH & CO. KG, the world market leader in precise temperature control, has officially inaugurated the new Laudaplatz bus stop, together with local partners.

The ceremony marked a milestone in the company’s efforts to enable climate-conscious commuting by public transport for its employees and to underscore its commitment to protecting the climate. Dr. Gunther Wobser, President & CEO of LAUDA, emphasized the importance of the initiative: “Our mission to integrate sustainability in every aspect of our business activities has reached a new high point. The new bus stop directly on the doorstep of our company is more than just infrastructure. It is a symbol of our commitment to the future and proof that we are actively putting climate protection into practice.”

The bus stop connects LAUDA directly to the local public transport network, run by the Verkehrsgesellschaft Main-Tauber mbH (VGMT), which significantly improves the accessibility of the company headquarters for employees who don’t have their own vehicle. As a result, commuters and visitors from the Main-Tauber district and the neighboring city of Würzburg can conveniently reach the company by public transport in an eco-friendly way. The buses on lines 942, 943 and 945 serve the Laudaplatz bus stop at intervals that are optimally coordinated with the company’s work schedule. For spontaneous trips outside these times, it’s possible to call a taxi. The Laudaplatz bus stop and the connection to the public transport network is yet another building block in LAUDA’s comprehensive sustainability strategy. This commitment is evident in the company’s certification in accordance with the ISO 14001 environmental management system and its ambitious goal to be fully carbon-neutral by 2030, among other things.

“At a time in which overcoming climate change requires us all to act, we are delighted by the construction and launch of the Laudaplatz bus stop,” says Dr. Mario Englert, Managing Director of LAUDA, highlighting its significance. “It is another small but important step towards minimizing our ecological footprint and rethinking mobility in our promising local area. The bus stop is also a plus point for us in terms of attracting skilled workers from the wider surroundings and the neighboring metropolitan region.”

In 2023, LAUDA already took on a pioneering role in the promotion of sustainable modes of transport with the introduction of a carsharing service for employees using electric company and, as well as the JobRad bicycle leasing service, now offers yet another environmentally friendly means of traveling to work. What’s more, the new bus stop is a visible testimony of the successful collaboration between LAUDA, the Lauda-Königshofen city administration and the VGMT. The integrative approach that led to its realization shows what can be achieved through collective effort and the willingness to innovate. Thorsten Haas, Managing Director of the VGMT, Hubert Segeritz, Deputy Mayor of Lauda-Königshofen and Christoph Kraus, Head of Business Development for Lauda-Königshofen, participated in the inauguration ceremony.