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Fair appearance of the world market leader for temperature control technology inspires with a new brand appearance
At this year's analytica, the International Trade Fair for Laboratory Technology, Analysis and Biotechnology, the world market leader for temperature control technology presents itself for the first time in a new guise. The completely redesigned trade fair appearance is an expression of the new LAUDA Corporate Design. At the trade fair, the company is presenting its portfolio of modern temperature control technology, including the latest circulation thermostats from the PRO line.
New low temperature circulation thermostats for a maximum cooling capacity of 1.5 kW and temperatures as low as -90 °C
The LAUDA PRO has been inspiring users with specific temperature control requirements since 2016. LAUDA has now extended its PRO portfolio to include two new low temperature circulation thermostats designed for the specific requirements of test benches, reactors, climatic chambers and distillation plants in the chemical, pharmaceutical, biotech, mineral oil, automotive and electrical engineering industry.
An important milestone for the future
LAUDA is a global leader in precision temperature control in medical technology, material testing, bio-technology, laboratories, research and production. A new corporate design is intended to portray the uncompromising quality and comprehensive expertise of LAUDA all over the world. The company image has been completely overhauled by Munich branding agency Martin et Karczinski adequately to represent LAUDA’s market position, reinforced by outstanding innovation.
The thermoelectric circulation thermostat for quality assurance
The new, innovative LOOP L 250 thermoelectric circulation thermostat by LAUDA is proving its performance as an elegant all-rounder in quality assurance at VACUUBRAND. VACUUBRAND GMBH & CO. KG, from Wertheim, Germany, manufactures the most comprehensive range of vacuum generation, vacuum measurement and vacuum control products worldwide for coarse and fine vacuums in laboratories.
True to the motto of "lifelong learning", the new LAUDA Academy was officially opened in July as part of the annual World Jour Fixe together with the business managers of LAUDA’s twelve foreign subsidiaries and the management and employees of our headquarters in Lauda-Königshofen. In addition to in-house training and customer training, core elements of LAUDA’s new field of activity are cooperation and networking with colleges, universities, associations and other institutions, as well as further exploration of topics such as health, nutrition and work-life balance.