Sales Excellence and Market Diversification Key to Success
In February 2024, the Israeli LAUDA agency Meshulam Avni & Son Ltd. was honored with the prestigious LAUDA Award »Important agency with highest sales increase« for its unprecedented sales success. This marks the fourth time the company has received this honor, having previously been recognized in 2000 and 2006 for significant sales increases, and in 2007 for its long-standing partnership.
The current award recognizes the company's exceptional sales development compared to the previous year. It is noteworthy that the company has diversified its business under the leadership of Itzik Avni, son of the company founder. Outstanding growth was achieved in the industrial sector, with a particular increase in demand for testing and measurement technology for high-tech applications.
»Our long-standing, trusting partnership with Meshulam Avni & Son Ltd. has been the foundation of our success since 1970, the year I was born,« acknowledges Dr. Gunther Wobser, President and CEO of LAUDA. »The ability to strengthen existing customer relationships and at the same time open up new markets demonstrates the excellence and commitment of Itzik Avni and his team.«
An important milestone in the past year was the acquisition of Mobileye, a leading global provider of camera systems for autonomous driving, as a new customer. With this step, Meshulam Avni & Son has strengthened its position in the emerging market for autonomous vehicles. In addition to high customer satisfaction through first-class service, Itzik Avni places great importance on continuously developing the sales strategy. As part of the LAUDA strategy project 'Drive250', an experienced pharmaceutical expert, Ms. Gallit Melamed, was recently recruited as an additional sales representative. Despite the unforeseen challenges of recent months, Itzik Avni's team remains determined to continue and intensify its sales activities.
LAUDA congratulates Itzik Avni and Meshulam Avni & Son Ltd. on this well-deserved recognition and looks forward to a continued successful partnership.
Dr. Ulf Reinhardt honored for ten years at LAUDA
LAUDA is pleased to congratulate Dr. Ulf Reinhardt on his ten-year work anniversary. As Managing Director of the subsidiary LAUDA Scientific, which was only founded in 2015, Dr. Reinhardt has made a significant contribution to the development of the measuring devices since joining the company on January 1, 2014 and has had a lasting impact on their visibility on the market.
Dr. Gunther Wobser, President & CEO of LAUDA DR. R. WOBSER GMBH & CO. KG, recalled their first meeting during a factory tour in the region in May 2011 and their first clash in a tennis match in the middle of July 2011 in his entertaining address. “A decade of service at management level is a special occasion, on which I offer my personal congratulations. Together with your dedicated team, you have established LAUDA Scientific on the market and given the company a face, personality and visibility“, said Dr. Wobser. He highlighted the numerous milestones that Dr. Reinhardt has achieved - from a new brand image with its own corporate design to an independent trade fair stand and further development in the areas of production and marketing. “You combine the best of both worlds, as you embody key functions covering all aspects of scientific methodology, development and sales and link them seamlessly with the structures of LAUDA as the parent company”, Dr. Wobser continued.
Dr. Reinhardt not only contributes the expertise gained from his chemistry studies and doctorate at Hamburg University but also his many years of experience as a sales manager, team leader for research & development and former managing director of a manufacturer for laboratory analytics and laboratory measurement instrumentation. This combination of scientific background and entrepreneurial vision characterizes LAUDA Scientific, where Dr. Reinhardt plays an important role as an absolute professional and visionary leader.
In his speech of thanks, Dr. Reinhardt looked back on the beginning of his time at LAUDA in 2014, when he not only registered the new company but concentrated on raising the profile of both the brand and the products of LAUDA Scientific with an inquisitive mind and great perseverance. “With an agile approach – from fresh marketing ideas to the introduction of product webinars – and a dynamic mindset in the team, we have been able to achieve a great deal in recent years and raise our profile. The current market situation remains challenging, but we are optimistic about the future thanks to the high level of incoming orders“, said Dr. Reinhardt. He thanked his entire team for their efforts and said that he was eagerly looking forward to the next ten years.
He was congratulated by the LAUDA management team and all the employees of LAUDA Scientific during a special ceremony. The President and CEO, Dr. Gunther Wobser, presented Dr. Ulf Reinhardt with the LAUDA certificate of honor as well as a certificate of honor of behalf of the Heilbronn-Franken Chamber of Industry and Commerce in recognition of his ten-year work anniversary at LAUDA Scientific and his commitment to the regional economy.
LAUDA presents the new Ultratemp product line
LAUDA, the world market leader in constant temperature equipment, presents its latest product line – the Ultratemp process thermostats. They have been tailored to meet the high demands of biotechnological, biopharmaceutical and industrial applications.
High performance for a wide range of requirements
With heating and cooling outputs of 25 kW, 35 kW or 50 kW, the Ultratemp devices are designed to quickly heat up or cool down large volumes. This is particularly useful for typical biotechnological, biopharmaceutical and other industrial applications with a wide range of temperature and performance requirements.
Application-optimized equipment for precise results
The Ultratemp thermostats can precisely control external consuming units within a range of -5 °C to 60 °C with a high temperature stability of ±0.5 K, which enables accurate temperature control in the application. The water-cooled refrigeration technology minimizes heat discharge to the environment, and the use of non-flammable media such as water or water-glycol guarantees easy handling and low running costs.
Robust, easy to clean and intuitive to use
The new Ultratemp process thermostats combine robustness with simple operation. Designed with protection level IP 54 as standard, they are protected against splash water and are easy to clean, thanks to the high-quality stainless steel housing. They can be operated with non-flammable temperature control media. The device is operated via function buttons and a clear LCD, while the integrated Ethernet interface allows remote monitoring and control via a control station or PC. Furthermore, external components such as sensors (e.g. a Pt100 temperature probe) or signal transmitters can be connected.
Suitable for use worldwide thanks to bi-frequency power supply
The bi-frequency power supply (400 V; 3/PE; 50 Hz & 460 V; 3/PE; 60 Hz) means that the Ultratemp process thermostats are equipped for worldwide use. In addition, they are available in an optimized design exclusively for 50 Hz. All variants can be operated within an ambient temperature range of -15 °C to 50 °C.
The Ultratemp process thermostats extend the LAUDA product range and provide optimum solutions for biotechnological applications with reactor volumes of up to 5,000 liters. The devices have been specially designed to meet the requirements of the biopharmaceutical industry and its processes. As a result, they provide e.g. the requisite high heating and cooling capacities for long process times with constant temperatures of 37 °C and can subsequently cool down the reactor content very quickly.
With the launch of the cutting-edge Ultratemp process thermostats, LAUDA has significantly enhanced its range of products and confirmed its commitment to innovative temperature control solutions which drive forward productivity and efficiency in biotechnology, pharmaceuticals and industry worldwide.
New office in Singapore an important milestone for further growth
LAUDA Singapore PTE. LTD., a subsidiary of the world market leader in precise temperature control, LAUDA DR. R. WOBSER GMBH & CO. KG, celebrated the opening of its new office in Singapore at the end of last year. The event was attended by LAUDA President & CEO Dr. Gunther Wobser and CSO Dr. Ralf Hermann, who is responsible for sales, product management and service, as well as high-ranking guests including the Executive Director of the Singaporean-German Chamber of Commerce, Dr. Tim Philippi.
Dr. Wobser’s welcoming address ran the gamut from the origins of the company as a regional holding in 2007 and its conversion into a sales company in 2015, all the way through to its latest achievements and exciting vision for the promising region. LAUDA Singapore has been certified in accordance with ISO 14001 since July 1st, 2022 and has achieved major successes in Singapore, the ASEAN states, South Korea and Taiwan. “The opening of the new office is an important milestone for the team at LAUDA Singapore and demonstrates LAUDA’s strategy of offering its customers high-quality products and services directly on site,” added Dr. Gunther Wobser. He thanked everyone who contributed to the impressive new site and wished the team every success.
Teck Chia Lee, Managing Director of LAUDA Singapore, is delighted by the opportunities provided by the site, which will drive the growth of the company in the region. The new office at the German Center in Singapore encompasses more than 200 square meters and is characterized by bright, modern architecture. In addition to the sales and service teams, the head office of LAUDA Singapore includes a training center and state-of-the-art service workshop.
“With the new site, LAUDA Singapore is now prepared for the next successful step in the Drive250 strategy. The entire team is proud to be part of the LAUDA Group, which has offered innovative and reliable temperature control solutions for almost 70 years,” said Teck Chia Lee, in thanks for the trust that has been placed in the company.
Safe storage and transport down to -86 °C
The constant temperature equipment manufacturer LAUDA is launching a new product on the market to start the new year: the Mobifreeze M 270, the first mobile battery-powered ultra low-temperature chest freezer. Valuable samples or APIs can be safely stored and transported from -86 °C to -50 °C with high temperature resistance – without dry ice. Natural refrigerants are used to provide active temperature control instead.
Safe storage AND transport of valuable samples
The actively temperature-controlled, mobile ultra-low-temperature chest freezer with sophisticated insulation technology has a battery life of four hours and therefore enables the cold chain to be reliably maintained in intralogistics and for inter-factory transport in road logistics. Delicate and temperature-sensitive substances such as gene therapy medicinal products, monoclonal antibodies or vaccines, which require storage under validated conditions, can now be transported under identical conditions. Cooling is freely adjustable between -86 °C and -50 °C. If the set limits are exceeded, a warning is provided by an acoustic and visual signal. An integrated data logger stores the temperature and alarm data. In addition to this, a customer-specific monitoring system can be installed. The Good Distribution Practice (GDP) Guidelines for pharmaceutical products can therefore be complied with to the full extent. Furthermore, the Mobifreeze can be used as a hybrid system with flexible switching between battery and mains operation, stationary use for storage, or mobile use for transport. Transfer processes that pose a risk of damage and contamination to the samples are avoided, which means that the overall logistics are more product-friendly.
Safe, comfortable handling, cost savings, and environmentally friendly operation
Battery operation also means that dry ice, which is a hazardous material, and phase-change materials (PCM for short) can be dispensed with during transport. In particular, dispensing with the former eliminates significant health risks for employees. At the same time, expensive exhaust air systems and specific personal protective equipment are no longer required. Together with the elimination of the PCMs and dry ice as a consumable, this represents a significant cost saving. Natural, future-proof refrigerants are used in the refrigeration unit of the Mobifreeze. The ultra-low temperature chest freezer therefore eliminates health risks, offers flexibility, and cuts operating costs.
The freezer is operated via a 4.3" touch screen, whose functionality is also not restricted by gloves. Password-protected user management prevents unauthorized access to
configuration parameters. The mobile ultra-low temperature chest freezer is equipped with two rotating heavy-duty casters, which make movement and steering easy in spite of the volume of 270 l. The ergonomic handles provide a secure grip and the dead man's brake offers extra safety. In addition to this, the bottom panel and wheels are safeguarded by ram and impact protection. The stable design enables it to be loaded with a forklift truck.
This transport innovation for the biopharmaceutical industry is now available. LAUDA, the temperature control specialist, demonstrates once again that it acts upon its claim “Empowering Excellence. For a better Future” and re-thinks established methods.