The Bavarian Minister of State for Digital Affairs, Judith Gerlach, has awarded LAUDA DR. WOBSER GMBH & CO. KG in the neighboring state of Baden-Württemberg. Thereby, the politician, who heads the first nationwide Ministry for Digital Affairs only in 2018, was able to get an idea of the digitalization and innovation activities of the world market leader for precise temperature control. In lively discussion rounds, the participants, including the three managing directors of LAUDA, Dr. Gunther Wobser, Dr. Marc Stricker and Dr. Mario Englert, as well as the managing director of new.degree, Birgit Dillmann, were able to constructively discuss the insights gained and exchange practical views with the Minister of State on necessary measures for the digitization of German SMEs.
Judith Gerlach gained a detailed insight into the digital agenda of the medium-sized company from Tauber-Franconia at three stations that had been specially prepared for the minister at LAUDA's headquarters. For example, Managing Director Dr. Marc Stricker impressed her with a hands-on presentation of LAUDA.LIVE, a digital platform that allows temperature control units to be controlled, networked and monitored in real time via a cloud application. In addition to a virtual reality demonstration of the virtual LAUDA showroom, the managing director of Brainstation GmbH & Co. KG, Lisa Straub, wowed the audience with a detailed presentation of the vision of a supra-regional innovation center that is to be built at the Lauda train station.
"Digitization knows no borders," said Judith Gerlach in her keynote speech at the event. Direct exchange like here at LAUDA is important, especially in times of Corona. After all, it's all about changing structures and processes. The momentum that digitization has gained from the pandemic must now become a pendulum movement.