Bachelor of Arts Business Administration and Digital Business Management (m/f/d)

In addition to the contents of a classic business administration degree, the degree course Business Administration and Digital Business Management also teaches fundamental IT skills with a focus on the special features of a digital economy. The skills required for an understanding of digital transformation processes are built up incrementally throughout the degree course. The course also combines the study of economics and IT with a focus on the particular conditions required for the development of digital business models. During the practical phases, the course covers the relevant departments, such as Logistics, Finance, Marketing, Sales and Information Technology.

Type & duration

  • Dual system/3 years
  • Dual university in Bad Mergentheim
  • 3-month swap between theory and practice


General or subject-related entrance qualification or advanced technical college certificate (incl. DHBW suitability test), a keen interest in fundamental economic issues and relationships, an analytical approach to information-technology-related issues, an affinity for digitalization, team spirit, flexibility, creativity, autonomy and good English language skills

Do you have questions?

Carmen Diez
Personnel Officer

+49 (0) 9343 503-161